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THE STORY OF FARA BOUTIQUE
Nestled amidst the tranquil shores of Goa, FARA Boutique was born from the serendipitous encounter between founders, Fumie and Rachel, in 2011. Bonding over our shared love of art, fashion, and the vibrant culture of India, our journey began against the backdrop of this rich and sensual land. We began to explore our love of fashion, while committing to make a brand that empowers women but leaves little trace on this sacred planet.
INSPIRED BY INDIA & THE WOMEN OF THE WORLD
Having already travelled India separately, we began to explore together, and that’s when our adventure truly began, along with our name - FARA - derived from Fumie And Rachels Adventures.
The kaleidoscope of colours and fabri that is Rajasthan, gifted us with flowing tie dyes, and the sacred streets and profound devotion that lies in Varanasi, introduced us to hand loomed silks. We sought inspiration everywhere. Like the majestic pillars that hold up Jaipur's palaces, these techniques are cornerstones behind FARA Boutique.
With ideas in tow, and hearts full, we reached Delhi and met the women that would change it all. We wouldn’t be where we are today, without our fabulous team, who carefully create your clothes, and from woman to woman, sew love into every piece.
CELEBRATING CREATIVITY AND ARTISINAL HERITAGE
With each collection, FARA Boutique seeks to capture the essence of India's rich cultural tapestry, woven along side Fumies Japanese roots and study of folk arts, and Rachels background in the London fashion scene. This allows us to infuse timeless designs with contemporary flair. From flowing silk scarves, hand drawn to depict our travels, to intricately woven garments paying homage to Varanasi's sacred craftsmanship, every piece tells a story of heritage and artistry.
OUR CORE VALUES
Rooted in a commitment to ethical and sustainable practices, FARA Boutique strives to empower local artisans and minimize its environmental footprint. With each stitch, we aim to not only create beautiful fashion but also foster a deeper connection to the world around us, and the women in whom we share it with.